A soulful growing guide from Simple. Pure. Love.

1. Start with Light

Every plant has a light story—make sure yours matches the one your plant longs for. South-facing windows soak in the most sun, while north-facing ones stay soft and low-lit. East and west? They're the gentle in-betweens. If your window view includes a tree or building, that shade matters.

Most plants prefer bright, indirect light. But if your space is a little dim, don't worry—pothos, snake plants, and ZZs thrive in the shadows. For sun-soaked spots, consider a sheer curtain or choose plants like aloe that adore the spotlight.

2. Match Their Care to Your Life

Your plants don’t need you to be perfect—they just need consistency. If your days are full or your mind is often elsewhere, reach for resilient beauties. Aloe, snake plants, and ZZs are patient companions. They’ll wait for your return from a weekend getaway without wilting in disappointment. Choose the ones that love a low-fuss kind of love.

3. Water with Intention

Watering isn’t a chore—it’s a check-in. Poke your finger about two inches into the soil. If it’s damp, give it a few more days. Overwatering is the #1 heartbreaker in plant care.

In winter, most plants rest and need less to drink. Warm water feels best (just like it does for us). Pour it slowly at the base of the plant, letting it nourish from the roots up. Let any extra water sit in a saucer for a few hours before you pour it away.

Air plants? They like a mist or a soak—no soil, no stress.

4. Raise the Humidity Mindfully

Tropical plants crave what they knew before—moist air and dappled sun. In dry seasons, group your green friends together to share moisture. Or invite a humidifier into your space—it helps you both breathe better.

Desert plants, on the other hand, thrive in dry air and full sun. Respect their roots. Every plant is a memory of somewhere else.

5. Keep the Temperature Cozy

Think of your plant’s spot like a cozy nook. No sudden chills or bursts of heat. Keep the temperature between 65–85°F. Avoid drafty windows, radiators, or the line of fire from your A/C. Plants are peaceful souls. They like a steady vibe.

6. Fertilize Only When Needed

More isn’t better when it comes to plant food. Only fertilize during the growing season (spring through early fall), and only if your plant’s been with you a while—at least a year.

Fresh soil already has nutrients, so skip the boost if you've just repotted. Use an all-purpose fertilizer, dilute it, and always follow directions. A light touch keeps your plant grounded.

7. Shop Thoughtfully

Choose your plants with the same care you’d choose a gift. Local nurseries, garden shops, or plant-centered spaces often offer healthier plants—and kind advice. Look for firm stems, vibrant leaves, and signs of love. Skip the ones with yellowing leaves or soggy soil. You deserve a fresh start.

8. Greet Your Plant with Presence

New plants need a little extra love while they settle in. Give them a warm welcome. Watch how they respond to light, air, and water. This is the sacred part: learning their language. It takes time, but it’s always worth it.

9. Know When to Repot

Your plant will tell you when it’s ready for more room—roots will peek out the bottom, or it might stop growing. Choose a pot just a couple of inches larger, with good drainage. Too big too soon can lead to soggy soil and stress. Think of it as upgrading to a cozy new home, not a mansion.

10. Drainage is Self-Love

Water is life—but only if it has somewhere to go. Choose pots with drainage holes, use a liner, or layer stones at the bottom of decorative pots. Every plant (and plant parent) finds their favorite method. Try. Adjust. Learn. That’s the rhythm of care.