Why I’m Giving It All Away

When I first dreamed up the revival of Simple. Pure. Love., it wasn’t just about plants, body products, or seasonal rituals. It was about creating something meaningful, something rooted in support and connection.

It was imagined as a brick-and-mortar, but overhead would have made this vision nearly impossible. Over time, that dream grew deeper and became more refined.

Once I decided that this shop would become a vehicle for giving, I had to overcome the stress of start-up costs and whether or not to voice my intention before it was possible. But while we’re not there yet—truthfully, there are no profits at this early stage—the mission is in place: 100% of proceeds will be donated to organizations that support women in Connecticut.

Women who are rebuilding after abuse.
Women who are trying to find employment and care for their children.
Women who need a chance to further their education.

I want Simple, Pure Love. to show up for women, for you, for us, and for everyone you’ve ever known who needs support. One sale at a time, one donation at a time, one voice at a time, until this shop becomes a quiet force of support, healing, and hope.

If you’ve supported this journey already, thank you.

If you’ve just found your way here, welcome.

We’re just getting started.